After many conversations with some of our marketing friends, almost every time their first port of call is the question around existing customers. Something which many businesses can easily miss a focus on keeping existing customers engaged. So much attention is focussed on new business, that once a customer has been gained, they almost go by the wayside.
Nerves might be everything when you’re taking a big step to progressing your business forward. Getting your print marketing right can be a big challenge – but with the right planning, you can minimise any potential hiccups.
Long before radio, television and online marketing, direct mail ruled.
Today direct mail has received a bit of a bad reputation. The term “junk mail” isn’t exactly a compliment! Some refer to direct mail as an “old” form of advertising, thinking of direct mail as antiquated or off-target. However, when carefully crafted, directed to the right recipient through good use of learned data or other metrics can deliver results which outshine other methods.
Nothing ever stands still, the gentle rhythm keeps moving forward. We have a responsibility to progress to bring the right benefits to what we offer you. Change a big part of any business or organisation, we’ve helped enough to introduce new concepts or products.
The battle for our attention is real.
Recent research concludes the average smartphone user checks their device 47 times a day! However how much can truly be remembered? In a digitally addicted generation, print brings a burst of fresh air.
Turning prospects to customers is the art of marketing. Understanding the needs, wants, desires of your potential customers is the key to harnessing the right results. Print is one of the under-spoken about tools in the marketing toolkit, so let us unpack it a bit more.
It's often underestimated, the knowledge that us printers have of marketing. We've been a significant part of the marketing toolbox for many years. Equally, we're not a dead marketing method, like some would proclaim, just a time-served tool in the chest of marketing concepts.